Air Jordan 4

The Air Jordan 4 was released in 1989. The main designer of the Air Jordan 4 was once again Tinker Hatfield. The Air Jordan 4 design includes ankle support straps. This feature of the Air Jordan 4 prevented Michael Jordan to roll his ankles while playing basketball in the Air Jordan 4 sneaker. The Air Jordan 4 included a air sole heal for added cushioning and a full length midsole. The Air Jordan 4 was released in a few colorways. One of the colorways the Air Jordan 4 was released in was White - Black - Cement specks, giving the name of this Air Jordan 4 colorway “cookies & cream”.

Nike marketing campaigns continued using the Mars Blackmon character. The Mars Blackmon character was created my Spike Lee. The Air Jordan 4 was one of Spike Lees favorite Air Jordan sneakers. The Air Jordan 4 was featured in Spike Lees movie “Do the Right Thing”

Air Jordan 4 Retro

The Air Jordan 4 Retro was released in 1999. The Air Jordan 4 Retro was a major success in retail sneaker sales. The first color of the Air Jordan 4 retro that was released in 1999 was white - black with black - cement. Retail sneaker stores sold out of the Air Jordan 4 Retro retro in a instant.

After the first release of the Air Jordan 4 Retro retro, Nike realized that this was a great business opportunity. When the Air Jordan 4 retro was released Nike started to release different models of Air Jordan in different colorways.