Air Jordan 1

The Air Jordan 1 was the first basketball shoe to be used in the NBA with multiple colors. Released in 1985, the same year Michael Jordan was voted for the rookie of the year and played in his first all-start game. The designer behind the Air Jordan 1 shoe was Peter Moore. Peter Moore would later on design the Air Jordan 2 sneaker. A Michael Jordan first reaction of the Air Jordan 1 was not pleasant. Michael Jordan stated that he would not wear the Air Jordan 1 shoes because he felt they looked like clown shoes. The first original Air Jordan 1 shoe retailed at $65.00.

The Air Jordan 1 shoe stood out from other basketball shoes. Due to the Air Jordan 1 bright colors and the large Nike sneaker swoosh on the side it quickly drew attention. The first colorway of Air Jordan 1 that Michael Jordan wore on the basketball court were the black and red Air Jordan 1. The Air Jordan 1 were banned by the NBA for not matching the on court dress code, thus Michael Jordan had to pay a $5,000 fine each time he decided to wear the Air Jordan 1 on the basketball court. That year Nike would launch a multi-million dollar marketing campaign for the Air Jordan 1 which later Nike would take over the $5000 fine for each game.

Air Jordan 1 Retro

Nike released many colors of the Air Jordan 1 retro. This was something that changed the sneaker industry. Air Jordan 1 retro has a vast amount of colors, totaling up to 23 different colorways. Air Jordan 1 retro color ways continue to be extremely limited and rare and are sought out by Air Jordan retro collectors.